March 5, 2021 - The World Needs Syringes. He Jumped In to Make 5,900 Per Minute.

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� From the Editor's Desk Branding in the Age of Social Media A better alternative to branded content Social media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less significant. What happened? The issue is, social media has transformed how culture works, in a way that weakens certain branding techniques. It has united once-isolated communities into influential crowdcultures. Crowdcultures are very prolific cultural innovators. Their members produce their own content - so well that companies simply can't compete. Consider that people making videos in their living rooms top the charts on YouTube, which few companies have managed to crack. While they diminish the impact of branded content, crowdcultures grease the wheels for an alternative approach, cultural branding. In it, a brand sets itself apart by promoting a new ideology that springs from the crowd. Chipotle did this successfully when it made two short films critiquing industrial food, tapping into a movement that began in the organic-farming subculture and blew up into a mainstream concern on social media. Other good examples come from personal care. Continued here TradeBriefs: Newsletters for Decision-Makers! Advertisers of the day Emeritus: PG Diploma in Digital Marketing Strategies in collaboration with Columbia Business School Executive Education - Starts on Mar 23, 2021 Emeritus on behalf of NUS Lee Kuan Yew School of Public Policy: Become an Effective Negotiator with the Negotiation Strategies for Success Programme by NUS Lee Kuan Yew School of Public Policy - Starts on Mar 25, 2021 Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month. Access to premium content | No advertisement mailers Work The World Needs Syringes. He Jumped In to Make 5,900 Per Minute. Rajiv Nath's family-run Hindustan Syringes bets it can help meet the pandemic need for billions of barrels and needles. Work Round-the-World Cruises Are Selling Out More Than a Year in Advance Work The multibillion-dollar company selling world-first lab-grown chicken Singapore became the first country in the world to approve the sale of lab-grown chicken meat for human consumption at the end of 2020. CNBC Make It's Karen Gilchrist spoke to the founder and CEO of Eat Just, Josh Tetrick, about how he brought cultured chicken meat to tables using a single cell. Work Charlie Munger doesn't know what's worse: Tesla at $1 trillion or bitcoin at $50,000 "I don't think bitcoin is going to end up the medium of exchange for the world. It's too volatile to serve well as a medium of exchange," Munger said. Work In battle with U.S., China to focus on 7 'frontier' technologies from chips to brain-computer fusion China laid out seven technology areas it will focus research on including artificial intelligence, quantum computing, semiconductors and space. Work This company is trying to make trampoline desks happen After over a year of work on rebooting the game. � � Work Why Japan took so long to start Covid-19 vaccinations, even with the Olympics looming With the Olympic games due to start in Tokyo in July, Japan had every reason to move quickly to approve a Covid-19 vaccine and begin inoculations. Work With $19M A round, Halo Dx combines data streams to better diagnose cancers, dementia and more Work This Kolkata tea stall serves a special tea worth ₹1000 per cup This piece of information is for all the tea lovers residing in Kolkata. Work Google is policing itself on privacy because it knows it has to Google announced in January 2020 that it planned to make third-party cookies obsolete over the course of two years, and now the company has confirmed it won't just substitute in a new tracker or identifier that can follow people across the internet. That doesn't mean personalized ad tracking is going away, but it will be more anonymized. � � Work At least 6,500 workers have died building Qatar's World Cup A new report draws a clear link between Qatar's World Cup building spree and a labor rights system that puts migrants at risk. Work Brands are starting to add carbon labels to their packaging Several companies are now offering consumers a way to see the full footprint of the product they're using—but an accurate measurement can be hard. Work Google is speeding up Chrome's release cycle to every four weeks Chrome is moving from six to four weeks for speedier updates Work Indonesian logistics startup SiCepat raises $170 million Series B � You Might Like � � � Work Dr. Seuss books shoot to the top of Amazon's bestseller list Books by Dr. Seuss have flooded Amazon's U.S. bestseller list, after it was announced six of the author's publications would be pulled over racist imagery.  Work Alphabet is reportedly working on a wearable that can pick out voices in a crowd Alphabet's moonshot factory is reportedly developing a wearable device that could augment your hearing. Work LinkedIn stops collecting tracking data ahead of iOS 14 changes The company is getting ahead of a change that will require developers to ask for permission from iOS users to track them. � � Work Coursera is planning to file to go public tomorrow Work Self-driving startups are becoming an endangered species Commercializing self-driving technology is taking longer than many expected. Work Whisky redemption: Biden administration lifts hated tariffs on Scotland's most famous export Scottish whisky producers got pulled into Trump's trade war in 2019 as part of a 17-year-old trade dispute that had nothing to do with the famed cocktail. Work When Amazon Raises Wages, Local Companies Follow Suit New research suggests that when big companies increase wages, they drive up pay in the places where they operate — without a notable loss in jobs. � Work Disney just showed what a post-pandemic economy will look like Covid-19 created new consumer habits that will stick around after the pandemic. Work SPACs are becoming less of a sure thing as the deals get stranger, shares roll over Sponsors are rushing to get their deals done in an increasingly crowded space with nearly 60 SPACs identifying their merger targets in February alone. Work Is organizational culture the hero or villain of your pandemic story? Work China sets 2021 GDP growth target of more than 6% as premier warns of 'formidable tasks' in finance Chinese Premier Li Keqiang said the nation aimed for an urban unemployment rate of around 5.5% and targeted the creation of more than 11 million new urban jobs. � Life In Iceland, 18,000 Earthquakes Over Days Signal Possible Eruption on the Horizon The earthquake swarm is the culmination of more than a year of intense seismic activity. It could also herald decades of intermittent volcanic eruptions. Life U.S. Traffic Death Rate Highest In Nearly A Century Roads have been emptier since Covid-19. They've also been deadlier. More than 42,000 people died in motor vehicle crashes in 2020, the biggest increase in 96 years. Life Too much stimulus in the U.S. may bring 'imported inflation' to China, economists warn In China, economists are wary of risks to growth as the country tries to recover fully from the shock of the pandemic. Life Nationalism on natural resources is surging, and could spell danger for commodities Countries rich in natural resources have become increasingly protectionist over the past year as Covid-19 threatened their economies, a new study has shown. � Life She came to the U.S. with only $300 and worked housekeeping jobs to pay for school. Now she's a flight director for NASA's Mars Perseverance. Much like the name of the rover, Diana Trujillo persevered. Life Sacha Baron Cohen On 'Borat' Ethics And Why His Disguise Days Are Over Life Apple's new Find My feature could let you know if you're the one being tracked Find My is expanding, and gaining a potentially helpful privacy feature Life In "Namaste Wahala", the villains drive the story The rare depiction of Black and Brown love left us craving more romance. � � Life The best laptop you can buy in 2021 Dell, Apple, HP, and more. Life Bihar Man Works for 13 Years, Saves the Greater Adjutant Stork From Extinction! Arvind Mishra, from Bhagalpur of Bihar, formed the Mandar Nature Club to save the Great Adjutant Stork from near extinction and created a safe habitat for the species with the help of locals Life Playing dead really works to help insects avoid being eaten by birds Insects avoid being eaten by playing dead, because birds are easily distracted by other nearby insects that are still moving Life One and Done: Why People Are Eager for Johnson Johnson's Vaccine Johnson & Johnson’s one-shot vaccine is allowing states to rethink distribution, even as health officials and experts worry some will view it as inferior. Life An "emotional" moment at an NSC meeting shows why withdrawing from Afghanistan is so hard The Biden administration wants a professional, dispassionate process during its Afghanistan review. Life You got a vaccine. Walgreens got your data. Retail pharmacies are now giving out Covid-19 vaccines, and some of them are using it as an opportunity to profit off your information. Life SPACs, the investment term you won't stop hearing about, explained Six questions about SPACs, answered. Life How Hollywood badly stereotypes Africa The Eddie Murphy film Coming to America busted some clichés about the continent. But, as a sequel comes out, David Jesudason asks if Western cinema will more fully change its attitude. Life New York to Allow Limited Live Performances to Resume in April The state will allow plays, concerts and other performances to start again April 2 for audiences of up to 100 people indoors, or 200 outdoors. Life 100Mbps uploads and downloads should be US broadband standard, senators say Pandemic showed that "upload speeds far greater than 3Mbps are critical." Life Netflix pledges $5 million to train and mentor female filmmakers The company hired female directors for 23% of its films in 2018 and 2019. Life China has given away millions in its digital yuan trials. This is how it works The People's Bank of China has been developing the digital yuan, a so-called central bank digital currency that aims to replace some of the cash in circulation. Life U.S. imposes trade sanctions on Myanmar, calls on China to help end coup as violence escalates State Department strongly condemns the increase violence against protestors in Myanmar, suggests further action is coming TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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