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 | From the Editor's Desk
Strategic Management for Competitive Advantage Within our increasingly complex economic system, ways must be found to retain the vigor of simple company structures in diverse, multinational organizations. These authors describe successive phases of corporate planning and conclude that the final one — strategic management — can help revitalize complex enterprises.
For the better part of a decade, strategy has been a business buzzword. Top executives ponder strategic objectives and missions. Managers down the line rough out product/market strategies. Functional chiefs lay out “strategies” for everything from R&D to raw-materials sourcing and distributor relations. Mere planning has lost its glamor; the planners have all turned into strategists.
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