 | From the Editor's Desk
Marketing Myopia At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasized is selling, not marketing. This is a mistake, since selling focuses on the needs of the seller, while marketing concentrates on the needs of the buyer.
The railroads serve as an example of an industry whose failure to grow is due to a limited market view. Those behind the railroads are in trouble not because the need for passenger transportation has declined or even because that need has been filled by cars, airplanes, and other modes of transport. Rather, the industry is failing because those behind it assumed they were in the railroad business rather than the transportation business. They were railroad oriented instead of transportation oriented, product oriented instead of customer oriented.
Continued here
TradeBriefs: Newsletters for Decision-Makers!
Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.
Want the newsletters, without the promotional mailers?
Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month.
|
WorkTwo drones downed over Moscow, says Russian defence ministry President Volodymyr Zelenskiy vowed retaliation: “They will definitely feel this,” he said. “We cannot allow people around the world to get used to terrorist attacks,” Zelensky added in his evening speech late on Sunday.
Work
WorkWork WorkWork WorkWork WorkElon Musk: Twitter unveils X logo to replace Larry the bird   This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’. WorkEx-DOJ Official Delivers Ominous Prediction For Trump  By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. WorkSources: NBA's governors approve Hornets sale  Schnall, the co-president of the private equity firm of Clayton, Dubilier & Rice in New York, was part of a group (including majority owner Tony Ressler and Grant Hill) that purchased the Atlanta Hawks in 2015 for $850 million. Work WorkLiberty set WNBA mark with 44-point 1st quarter  The Fever saw the return of Lexie Hull, who missed the previous two games after breaking her nose. She sported a clear mask that she said before the game she\'ll have to wear for the rest of the season. Hull finished with seven points before fouling out in the fourth quarter. WorkAMC files revised stock conversion settlement plan in court  If AMC was unable to raise equity capital, there would be an increased risk of the company running out of cash in 2024 or 2025 or being unable to satisfactorily refinance and stretch out the maturity of some of its debt, Aron\'s letter added. WorkWork WorkWorkVodafone reports better revenue growth, names new CFO  Growth in service revenue in Britain, where Vodafone announced the merger of its operation with Hutchison\'s rival network Three last month, accelerated to 5.7%, boosted by strong growth in consumer and annual price increases. WorkPulisic gets assist in Milan loss to Real Madrid  During that time, Pulisic starred at the international level, twice guiding the USMNT to win the Concacaf Nations League, as well as helping lead the side to the round of 16 at the 2022 World Cup. WorkWorkWorkThe Tech Rally's Next Test Is Earnings  This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. WorkWorkPosco Jumps Most Ever on Bumper Profits and EV Battery Bets  Ford said in February that it and CATL plan to build a battery plant in Michigan, and Republican chairs of the House Ways and Means Committee and the Select Committee on China are demanding that Ford answer questions about the deal, Reuters reported. WorkWorkTransfer Talk: Man Utd to make move for Højlund as PSG circle  - Al Ahli have cooled their interest in Bayern Munich winger Sadio Mane, according to Rudy Galetti. After reaching an agreement for Newcastle United star Allan Saint-Maximin, the Saudi outfit have withdrawn their interest in Mane, whom Bayern are open to part ways with this summer following a disappointing season in Germany. Al Nassr are still reported to hold an interest in the 31-year-old Senegal international, with negotiations progressing, despite Mane\'s lofty demands. WorkSunday Conversation: Greta Van Fleet On Their New Album, 'Starcatcher'  Sam: It was the least preconceived record that we\'ve ever done. We would walk in and iyou were just writing and recording as you went along on the spot. And then the process it was moving rather quickly. And so I think that was the idea with this, that we wanted to go in and capture something that was just kind of falling out of the sky. You just kind of turn on the subconscious and let something come. WorkWorkAlibaba to Stay on Sidelines of Ant’s $6 Billion Stock Buyback  “Given that Ant Group continues to be an important strategic partner to Alibaba Group’s various businesses, Alibaba Group has decided that it will not sell any shares to Ant Group under the proposed share repurchase, so as to maintain its shareholding in Ant Group,” the company said in its brief filing. WorkTeamsters Push Back Strike Threat at Trucker Yellow  This copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. WorkPhilips lifts outlook after profit beat, voices concern over China  Philips has been grappling with the fallout from the global recall of millions of respirators used to treat sleep apnoea since it was announced in June 2021, setting aside 575 million euros for lawsuits launched by patients who claim to have suffered economic losses from using the devices. WorkWorkWorkWorkMonday briefing: Spain's nail-biting election ends in hung parliament - what happens now?  The project has given many people a fresh start; Tim Greenslade (pictured above) has a fishmonger, while Hope Dean opened a house plant emporium after she lost her job in event management during Covid. "I always wanted to work in plants and this was my chance," she said. LGIM did not just give these business owners a building, they also offered mentoring sessions, legal advice and generous financial offers. And now the two-year rent-free period is over, it has not unsustainably raised prices. The results are telling: there was a 16% increase in footfall on the street compared with pre-Covid levels; average turnover per unit this spring increased by 36%; and the thriving high street has generated an additional £2.2m for the local shopping centre. WorkGreece: wildfires break out on Corfu and Evia as 19,000 flee Rhodes blazes  A relative respite from the heat on Monday, with highs of 38C (100F) forecast, will be followed by yet more high temperatures starting on Tuesday. However, it should get significantly cooler on Thursday, with temperatures in the low- to mid-30s, the country’s Meteorological Service said on Sunday evening. Work'Not acceptable': Texas lawmaker speaks on reports of inhumane border tactics  "I don't want one person to step one foot in that river illegally. What if there's a route where they didn't have to be smuggled in the train? What if the Hire Act got passed and people can come over and work legally, not having to live in the shadows?… Most people are coming here for one reason and that is [for] economic purposes," he said. WorkGerman centre-right leader says he is willing to work with far-right AfD at local level  Merz’s interview on Sunday comes on the back of a series of comments that seemed to relax the CDU’s strict condemnation of the AfD, which was founded on an anti-euro ticket in 2013 but has progressively tacked harder right since. After the AfD’s district council triumph last month, Merz designated the governing Green party and not the far right as the CDU’s “main enemy”, and on Friday he described his own party as the “Alternative für Deutschland of substance”. WorkWorkIslamic preacher Anjem Choudary charged with terror offences  The 56-year-old, from east London, was charged on Sunday with three offences including membership of a proscribed organisation, contrary to section 11 of the Terrorism Act 2000, addressing meetings to encourage support for a proscribed organisation, contrary to sections 12(3) of the Terrorism Act 2000, and directing a terrorist organisation, contrary to section 56 of the Terrorism Act 2000. |
TradeBriefs Publications are read by over 10,00,000 Industry Executives |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
No comments:
Post a Comment