
 | From the Editor's Desk
Defining a Post-Pandemic Channel Strategy While consumers sheltered in their homes during the pandemic, more economic activity moved online. "In many markets, the surge in e-commerce has compressed the equivalent of several years of growth into just a few months," McKinsey noted in a report in August 2020.
Now, with vaccinations proceeding, CEOs and others who allocate resources face a question: Is the increase in pandemic-era online shopping a blip or a big and permanent shift? Across sectors, forecasts aimed at answering this question will form the basis for billion-dollar bets.
Predicting the future is hard, but it can be broken into managerially-relevant chunks that help to separate the knowable and unknowable.
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